Don’t get so caught up in updated features and metrics that you forget about the basics.. like your bounce rate! You may be driving tons of traffic to your website, but are they staying there? Utilize the 10 tips I cover in today’s episod

As an automotive dealership, you have likely noticed that this fast paced and competitive market can be a race to become the highest selling dealership in your area.  It is becoming more important than ever to embrace marketing and rise above your c

Let’s be real, there are a lot of digital marketing tools out there for dealers. But they’re basically worthless if you don’t know when to use them. You can have strategic SEO, carefully researched advertising campaigns, and a website that’s

Traditional marketing is not enough to guarantee your success in the automotive industry. If you own a business and want to secure a spot in such a competitive environment, then you should be opting for the new internet marketing strategies that allo

 After the Cambridge Analytica story, Facebook announced that it will end the use of third-party data for advertisers. This includes Polk data provided by Oracle that is the foundation of most automotive ads in the United States. In th

 Facebook and Instagram marketing is the most targeted and cost-effective way to reach new customers. The average American is on Facebook and Instagram over an hour a day, so if you want attention, you need to learn to use Facebook and In

 Last-click attribution has long been the standard when it comes to online advertising. This model is proving to be less effective as the consumer journey becomes much more complex. With more device touchpoints, multiple ad formats, and v

Creating a content calendar is no easy feat but it’s absolutely necessary to have some way to organize our content in order to syndicate it. A few weeks ago, we talked about how to create a content calendar but in today’s Hard Facts we

There are tons of ad exchanges out there outside of the heavy hitters; Google, Facebook, Bing and Yahoo. These alternative platforms and exchanges offer new avenues for reaching your audience… and they’re not saturated with your competiti