One of the hottest current trends is influencer marketing. Businesses (and dealerships) bring in influencers to attract a crowd. We’ve all seen it, if not done it. Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) ha

These days, customer experience is a vital part of the car buying process. And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly pre

In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to f

Just because it’s not making a sales pitch or driving traffic to your site doesn’t mean it’s not worthwhile. Facebook and LinkedIn are great social sites for your advertising, and Instagram is too, but think of it as the laidback me

Instagram is one of the most popular social media platforms out there, but its lack of features available for a desktop experience has been a major issue for many; especially when it comes to posting! Not anymore– in today’s Hard Facts I&

 The automotive industry first started connecting to customers when OnStar was introduced in 1996. Today we are starting to see what is defined as the Cognitive Vehicle, or what we define as a self-enabling vehicle, which offers a more

Since the opening of the first car dealership, dealers have been looking for ways to connect with car buyers. Manufacturers assisted in driving interest in their brands by consumers but it was up to the dealer to get the customer to choose them. The

Of the many marketing “train wrecks” I uncover in auditing digital advertising results for dealers, the most common is runaway paid search spending.  Dealers overspend, under-inspect, and blindly trust their digital marketing agencies to invest

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video blog.