I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive techn

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

By Christine Beougher, Director Digital Strategy & Sales, Digital to Dealer Direct While digital marketing has taken the world by storm over the last decade so has the rise of the BDC in car dealerships. For the average-sized dealership, having a

One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They occur when information is acces

By David Hudson, Executive Producer/Director, D Hudson Productions Video is a very important element when marketing your dealership, but not every video needs to be a big-budget production. And by integrating various types of video content to your sa

The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw

By Mark Sokal, President, Sokal Advertising in today’s market is challenging. Buyers consume more media than ever before – changing the way they make purchases, especially when it comes to cars.  Understandably, this meant that the way deale

Today’s consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many “fish” as possible. That strategy no longer works in

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies