If you’re like me, you can spend hours on Pinterest; researching, curating and finding inspiration for nearly anything under the sun. But while it’s a platform I put considerable energy into, I found I wasn’t getting that much engag

How findable is your automotive dealership on Google Maps and Apple Maps? And what do shoppers find when they locate you on these popular apps? These are important questions for your team to address. More than 154 million people use Google Maps, and

I get why you’re not running pre-roll ads, ? [because you yourself skip them, so why pay for them] and it makes sense- BUT… That’s only because most advertisers are COMPLETELY ignoring the fact that pre-roll, like any other ad type,

This year, the number of smartphone users worldwide is expected to reach 2.53 billion.1 Because of this, your digital marketing must be 100% mobile-friendly in order to stay competitive in today’s market.2 But as the digital landscape changes almos

Scot Eisenfelder explains how tailwinds are affecting independent repair facilities and why it’s more important than ever to have strategies to protect dealership service business in part 1 of this 2 part video blog.

I recently read a great blog  about our industry by thought-leader Seth Godin. It explains how manufacturers and dealers do things very differently. Godin shares that manufacturers have worked for hundreds of years to refine and create more efficien

You know how service visits affect service retention, but do you know how service visits relate to the customer buying process? According to a recent study conducted by AutoLoop, we discovered that the peak repurchase rate occurs between the fourth a

Pinterest is one of the best platforms for businesses to be on because it’s not just another social media site; it’s a visual search engine! That means the opportunities for capturing the attention of potential customers is much greater!

Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store. In a recent study, we identified how dealers co