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Time Matters: A Sale Can Be Won or Lost in Just 8 Seconds

It’s no secret that transaction time is increasingly important to consumers when purchasing a vehicle. And, by the time they arrive on the lot they have already spent countless hours trying to not only figure out what vehicle they are interested in
Aug 3, 2018

How and Why You Should Build Brand Ambassadors

Salespeople sell cars. But brand ambassadors make your customers so happy that they tell other people about you and return to do business with you time and again. It’s obvious which type of person a dealership would prefer to have on staff. And mor
Aug 3, 2018

Does Community Involvement Sell More Cars?

I recently read an interesting article in Forbes about cause-based marketing which states that  55 percent of consumers would switch brands and/or pay more for a product or service to a company that demonstrates solid social values that the consumer
Jul 31, 2018

QR Codes: A Technology Asset or Failure?

Have any of you had success with QR Codes? By some reports they are making a comeback. But, on the other side of the coin, on an episode of Shark Tank late last year, renowned venture investor Chris Sacca commented that QR codes are “the herpes of
Jul 31, 2018

How do Chatbots Impact the Content Marketing of Tomorrow

Content marketing is well on its course to replace traditional advertising in the coming years. The reason is simple; it costs 62% less than traditional marketing and generates about 3 times as many leads. No wonder marketing managers are pushing har
Jul 30, 2018

Help! My Google Analytics has been taken Hostage!

Most dealers have heard of Google Analytics (GA), and they may know it is installed somehow on their website.  They might even understand that GA gives them performance data on click-throughs, visitors, leads, etc.  What many dealers don’t really
Jul 30, 2018

How To Improve Online Engagement and Increase Auto Sales

Recent research from McKinsey shows that nearly 90% of millennials use online sources for vehicle research. That’s a staggering amount of potential within one target market that can be, with a few simple steps, tapped into and utilized. As an autom
Jul 30, 2018

Unlocking the Power of Personalization for Dealer Marketing

We all know that there is enormous value in personalizing our message to potential customers, but most of our efforts end up feeling clumsy and awkward. You’ve probably experienced it yourself when a search for a family vacation destination or a bi
Jul 29, 2018

What Percentage of Your Resources Should You Invest in PR Campaigns?

PR is an acronym for public relations. Until recently, there have been problems with understanding and giving accurate definitions when it came to PR campaigns. Thanks to the ever-growing field of this ecosystem, we have qualified personnel and appro
Jul 29, 2018