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Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

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8 Tactics to Help You Stand Out on Social Media

There is a war for attention right now on social media. The only way for a dealer to stand out on social media is to rise above all the noise. People need to hear your unique voice amongst the roar of everyone else. Naturally, you’ll wonder ho
Aug 10, 2018

5 Signs It’s Time to Part Ways with Your Conversion Tools

With digital marketing transforming at a rapid pace, everyone has become more discerning online. Shoppers do 80% of the buying process digitally,[1] so they’re looking for websites that make that as easy as possible. They prioritize a great experie
Aug 10, 2018

Why Reviews from the Decision-Maker Matter

Reviews are everywhere. Car dealer reviews are no exception. How can your dealership leverage reviews to maximize their positive impact and improve sales to women customers? National research shows that women use car dealer reviews 50% more than men
Aug 10, 2018

Hard Facts: Top SEO Tips For Ranking Organically On Google

I’ve got a test for you this Hard Facts Friday- make a search that your business SHOULD rank for and click through the pages of hits until you reach your site. Were you ranked on the 1st page of Google? If so- you’re an SEO master and I applaud y
Aug 10, 2018

Tailwinds & Strategies in Service (Part 2)

Scot Eisenfelder explains how tailwinds are affecting independent repair facilities and why it’s more important than ever to have strategies to protect dealership service business in part 2 of this 2 part video blog.
Aug 10, 2018

Why Facebook Marketplace Matters to Dealerships

Facebook has always been a platform for auto dealerships to raise awareness through advertising and to create customer engagement through the dealership’s Facebook page. It’s also becoming a stronger platform for customer acquisition, and the gro
Aug 10, 2018

Upside Down, Inside out and Round and Round

Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt description of what can be a complicated sales process for today’s car buyers. There’s a focused shift in the automotive community to red
Aug 8, 2018

How To Become A Data-Driven Marketer

It’s no secret that data-driven marketing is the key to marketing success today. This is evidenced by the thousands of data analytics platforms at your exposure as well as the opinions from experienced marketers. According to Forbes, companies that
Aug 7, 2018

Hard Facts: Google My Business Insights – Optimizing Your Google My Business Page

Google My business has just upped their Insights game, and YOU need to be taking advantage of what they’re offering. Within Insights on your Google My Business page, you can now see… 1- What your competitors are doing. 2- What search quer
Aug 3, 2018