Unless you have been ignoring Social Media, Industry Conferences and Publications for the last year you have probably heard how great Facebook can be for selling cars. At the same time, you are probably thinking the same thing 95% of the other salesp

Search engine optimization is one of the most misunderstood marketing strategies in the automotive industry. Why? It’s because many dealerships limit the scope of their SEO strategy to non-branded keywords; in other words, they ignore search terms

The rules of email marketing have changed. ELEAD1ONE Partner Bill Wittenmyer explains the importance of targeted, relevant email content in this edition of Freebie Fridays.

A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes  a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for sure! I have been i

Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate via sub-sonic vocal sounds. Most whales communicate in the 15-25 hertz (Hz) range. Whales, for the most part, can communi

The automotive industry spends more on video to build our brands than any other industry except travel – even more than media and entertainment.[i] The heavy spend, though, makes it harder for a dealership to set itself apart amid a sea of video co

The face of Brooklyn Mitsubishi, the top-selling Mitsubishi dealership in the Northeast, is an outgoing and kinetic man who goes by the name El Patronn. El Patronn is the managing partner/general manager of the 20-year-old business. And he is a force

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Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal �