After spending the last several years working with numerous automotive brands as a certified digital advertiser provider, I still find it troubling that many dealers have yet to fully embrace digital video campaigns as part of a consistent go-to-mark

Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints. A custome

Do you have a brick & mortar biz but don’t know if your marketing is what’s bringing customers through the door? ? Marketing, while heavily data and numbers driven, isn’t always easy to quantify. ➗✖➖➕ Attribution can be difficult to

Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. “I go to save them time,” said Ford. “I’ve found that I can leave the other fellow’s off

I am sure many of you are familiar with the sad fate of Toys R Us. But, do you remember how it originated it’s online journey?  In the beginning of the Toys R Us online venture, they made a deal with Amazon to be the exclusive provider in their ca

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment –

Facebook is looking to make it easier for brands to connect with one of their most powerful tools– Influencers! Brand Collabs Manager allows advertiser to search through lists of creators and influencers based on the demographics of their audie

When it comes to finding shoppers, Pinterest is the place to be. Promoted Pins and Rich Pins drive exponential traffic in comparison to other social media platforms. Traffic driven from Pinterest earns, on average, $58.95 more than traffic driven fro

While virtually every car buyer conducts hours of online research before they purchase a vehicle, the overwhelming majority simply show up on dealers lots with no prior communication. They don’t call, submit a lead or chat with your team. They’re