When it comes to icons, these visuals that constantly surround us, we automatically connect messages to them. Stop signs tell us to stop, speed limit signs tell us how fast we can go and so on. Icons on a website are very similar, these image shortcu

5 stars, 2 stars, 0 stars. For more than a hundred years, we’ve been ranking businesses with a star ranking system. “It’s a 5-star hotel, we have to go!”  or “Eh, it’s only 3 stars. I’d rather skip out.” We chose businesses entirely

As any automotive dealer knows, perfecting a digital advertising strategy can be a challenge. To add insult to injury, OEM-ran preferred vendor programs intended to aid in these efforts often do more harm than good. Here are the factors your dealersh

Few would argue that incoming inventory is just as important as outgoing inventory. Yes, sales are what it’s all about but, the next generation of vehicles in a dealer’s inventory is just as important. Those incoming auction and trade-in vehicles

Did you know Instagram is one of the best platforms to use when trying to get your brand discovered? 60% of users say they use Instagram when looking for new products or services! That means Instagram is often where your audience sees you… FOR

With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness.  One way is to make sure you evaluate how you maximize OEM reimbursements and move more i

It is no secret that social media has been discussed in the automobile industry for what seems to over a decade now. It was remarkable just ten years ago to attend conferences and learn from experts about YouTube video marketing and the early stages

In case you haven’t heard, Google is rebranding Google AdWords as Google Ads, and with that change will come a slew of great new features that can help dealers sell more cars. In our new blog post, we highlight some of the most important changes t

It wasn’t so long ago when dealer principals and general managers held a bit of skepticism toward digital marketing. Fortunately, there have been platforms like Digital Dealer that have brought together the brightest minds who offer the most impact