Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perf

Technology has increased by leaps and bounds. It’s also greatly improved our lives. This impact spills over into the business world in several important ways. When you think back just a few years then take a moment to look around you today, you

Today one of five vehicles on the road are under recall. This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue. Recalls represent a significant revenue opport

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Fac

Your marketing is what’s meant to drive leads to your door, but that doesn’t mean every aspect of your marketing needs to include a pitch or sale of some sort. Sometimes— humanizing yourself or your brand is EXACTLY what your campaigns

In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles available to car buyers o

While criticism is often hard to hear, when it comes to our businesses or our work– customer feedback is equivalent to GOLD! Hearing out your clients or customers offers a critical perspective of what it is you do. This is near impossible to ga

Many consider Michael Jordan one of the greatest, if not THE greatest, basketball player who ever lived. He also made some thought-provoking statements. One I find really interesting and words from which we can all learn is this: “I’ve missed mor

Affinitiv CEO & Executive Chairman Scot Eisenfelder explains why dealers need to own their market in this video blog.