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Hard Facts: How to Qualify Leads & Increase Sales
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Oct 5, 2018
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Dealer ManagementDealer/GM NewsMarketing StrategiesMobileSales & MarketingSocial MediaTechnologyTrending Industry News
People And Google Prefer Video More Than Anything…
I hope I have gotten your attention with the title of this article! I have been immersed in video specifically for car dealerships and automotive sales professionals for over 13 years now. (I wrote my first article on video SEO 12 years ago in Dealer
Oct 5, 2018
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Dealer ManagementDealer/GM NewsFixed Operations NewsMarketing StrategiesSales & MarketingServiceTrending Industry News
5 Ways to Optimize Your Dealership Website for Service Customers
Service, parts, and repairs account for nearly half of dealership revenue1, yet only about 30% of service visits happen at a dealership.2 Why? People often believe they’ll be overcharged, or the dealership is farther away than their local mechanic,
Oct 5, 2018
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
Study: Social Marketers Missing the Mark on Consumer Content Preferences
There is a significant chasm between what marketers post on social media and what consumers want to see brands post, according to recent research from Sprout Social. One of the main elements of social media (and running a successful store) is to know
Oct 5, 2018
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Dealer ManagementDealer/GM NewsMarketing StrategiesReputation ManagementSales & MarketingTrending Industry News
Branding Secrets of ‘My Pal Sal’
As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York City, Patsy’s on West 56th St. It happens to have been the favorite restaurant of the late, great Frank S
Oct 5, 2018
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Data & AnalyticsDealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
How to Target Car Shoppers on Facebook, Post-Cambridge Analytica Scandal
Back in March 2018, Facebook announced an end to Partner Categories, the ad targeting parameters that were sourced by third-party data providers like Oracle Data Cloud and Acxiom. Talking to dealers across the United States, the move raised a questio
Oct 5, 2018
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Data & AnalyticsDealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTrending Industry News
The Disconnect of Marketing Attribution
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget.” One of the biggest “problems” we marketers have created lately, in my opin
Oct 5, 2018
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Data & AnalyticsDealer ManagementDealer/GM NewsDigital DealerDigital Dealer ConferenceMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Manage Your Customer Data as a Strategic Asset
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, in
Oct 5, 2018
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Dealer ManagementDealer/GM NewsDigital DealerDigital Dealer ConferenceMarketing StrategiesSales & MarketingSearch Engine OptimizationTechnologyTrending Industry News
SEO Through the Years: How the Importance of Backlinks Has Changed
Most of you know that backlinks matter for SEO, but do you know why? If you’re new to the digital space, you may not realize how important backlinks are; or that their importance ebbs and flows as the search algorithm is updated. Understanding what
Oct 4, 2018