I actually wanted to flip the title of this blog to “why use one word when a hundred will do?” People tend to use FAR too many words these days in PR and marketing material – they simply don’t know how to keep it short and relevant. And, in m

“Ask Jim” is an ongoing question-and-answer series with Jim Roche, Xtime’s vice president of marketing and managed services, on the pressing topics and issues within the fixed operations world. Question: How much should I be investing in my ser

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

CEO & Executive Chairman Scot Eisenfelder discusses whether a dealership’s most profitable customers are created or made in this video blog.

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, som

It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a custome

Over the past few years, digital marketing has been transformed by new technology and the flood of data that make it easier and more efficient to identify, reach, and convert potential customers and stakeholders. Auto dealers today can find, with rel

As the internet becomes increasingly crowded and competition intensifies online in the automotive sector, implementing a thoughtful and robust search engine optimization (SEO) strategy for your dealership is more imperative than ever. Simply put, SEO