You hear those sleigh bells jingling, ring-ting tingling, too. The holiday season is upon us and it’s everybody’s dream to wake up on Christmas Day with a brand-new car on their driveway. Dealers are in fierce competition during the final stretch

Search engine optimization can be a confusing thing. As search engine algorithms frequently change many find it hard to keep up with the latest trends and best-practices in order to maintain high website rankings. Well, the 800-pound gorilla in the r

As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set up. Now that your dealership’s

When an individual clicks on one of your display ads but ever fills out a form, do you expect to know when they walk into your storefront? Short of taking a survey at the door, there’s never been much hope for that kind of attribution… until now.

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116 study participants were quizzed on brand identity, specific element recall and overall perception of commercial messa

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Every day it seems there’s another threat to automotive. One of the most profound changes for dealership operations in the last 10 years is that nearly every customer now uses digital technology. This shift has influenced consumer behavior and

Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to business, and partner with dealers every day to help them use today’s tech to increase revenue a