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Dealer ManagementDealer/GM NewsMarketing StrategiesReputation ManagementSales & MarketingSocial MediaTrending Industry NewsVideo
Hard Facts: The Importance of Online Reviews – 5 Tools for Online Reputation Management
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Dec 1, 2018
What Kind of Content is Good Content?
A few months ago, Greg made a video about your content being stuck in 2005 and how dealers need to rethink their content strategy. Too often are there multiple pages with content like “get your *insert service* here in *insert city 20 miles away*�
Dec 1, 2018
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Dealer ManagementDealer/GM NewsMarketing StrategiesReputation ManagementSales & MarketingSales ManagementSearch Engine OptimizationSocial MediaTrending Industry News
Watch Out, Google Is About to Supercharge Reviews!
These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing decisions. Car shoppers increasingly turn t
Nov 30, 2018
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSales ManagementSales StrategiesSocial MediaTrending Industry News
Facebook Marketplace: A Dealership Primer – Part 3: Vehicle Merchandising
Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In part 2, I discussed w
Nov 29, 2018
Beyond the Postcard: Getting Results with Direct Mail
Have you heard that direct mail is dead? I think it’s fair to say that mass mail is dead, but direct mail still has a place in your dealership’s marketing strategy. Quite simply, it’s about reach. Most dealerships can reach about 50
Nov 28, 2018
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
How to Use Social Data to Build a Successful Dealership Network
With the rise of social media, car shoppers browse these platforms to get real-time updates in the automobile industry as well as do some research about a possible purchase. The power of social media is undeniable. A recent study by Digital Air Strik
Nov 27, 2018
Market Smarter with a Digital-First Approach
Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI). Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses
Nov 26, 2018
5 Ways to Win on Black Friday
All signs are pointing to a Black Friday bonanza for retailers. Last year, 174 million people shopped Black Friday weekend, a 13 percent increase over 2016.[i] And with eMarketer predicting a first-ever $1 trillion holiday shopping season[ii], retail
Nov 21, 2018
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSearch Engine OptimizationTrending Industry News
Google Segments 101
Have you ever downloaded a giant spreadsheet with an overwhelming amount of data? How about a copy of your cell phone bill, calls & texts included? Ever made the mistake of saying “yes” to the receipt at CVS? There’s only so much data you c
Nov 19, 2018