Year End Sales Event season is one of the most crucial times of the year for dealerships. It’s essential to move old models off the lot to make room for the latest models, which means almost every dealership is hitting the gas on its advertisin

Paid or Organic, Branding or Sales– no matter what you’re putting out there and why, there are certain platforms that serve our varying needs as business owners differently. In today’s Think Tank, I’m breaking down what platfo

It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of

All aboard! Everyone seems to be jumping on the social media marketing bandwagon, touting it as a paradigm shift that companies must embrace to be successful. And, while it certainly has its place when implemented with a clear strategy, it will never

As more dealers turn to fixed ops to grow profits, it’s important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to s

Having a digital strategy is the best way to prepare your organization’s infrastructure so that it will be positioned to compete in all facets of its market. According to a recent Sprout Social study, Facebook remains the dominant force in both

According to a recent study, 49 percent of car buyers make their first contact with dealerships by walking in. But just because it’s their first actual contact with you doesn’t mean they are at the start of their process. Quite the opposite: most

The automotive industry is ever-changing and dynamic. It is estimated that 75 new vehicle models will launch in 2018(1) – of which 45 percent will be SUV models(1). And, 3.09 million vehicles1 are expected to hit showrooms in 2019, bringing inc

Paid search is an area where dealerships commonly overspend (in huge amounts), and at the same time, do not inspect their campaigns at a detailed level. There is perhaps no other purchase dealers make where they give an agency a blank check and simpl