For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According to a 2017 IHS Markit study, the average length of car ownership is nearly seven years. That’s a

While many dealerships agree that video is important and worthwhile, at the same time some think it’s time-consuming and lack the resources to put a video marketing strategy in place. What if I told you that acquiring and scaling a well-planned vid

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

According to recent research, most car buyers are undecided at the start of their shopping journey. In fact, only 1 in 3 car buyers knows the exact vehicle they want to purchase when they start shopping. But while potential customers are still explor

Long gone are the days you would run around to every dealership and test out all the different cars until you found the perfect one. Your consumers are forming their own opinions and decisions before they even step foot on the lot of your dealership.

91% of service customers defect once they are out of warranty, and those are a dealership’s most profitable customers. What can your dealership do to help retain these valuable customers? Tire sales can easily distinguish your dealership from its c

Customer experience (CX) represents the perceptions picked up by your customers while they are associated with your brand. A bad customer experience leads them to switch to another brand, which results in the loss of your revenue. When it comes down

Holiday shoppers are more motivated to buy than they were in 2017. This is the key finding of Cars.com research into holiday shopping behavior during Black Friday weekend. For three days – Black Friday, Saturday, and Sunday — we used a geoloc

When we are no longer able to change a situation, we are challenged to change ourselves – Viktor Frankl The news is full of major disruptors; if you follow the headlines you might think that a world filled with autonomous vehicles is imminent (it i