Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watchin

Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated. Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s hel

Automotive analysts predict a slump in sales in 2018 compared to 2017. And even though the U.S. economy and industry remain strong, according to General Motors chief economist Elaine Buckberg, manufacturers are pressured to concentrate on competitive

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Last month, I made the ‘big switch,’ cutting the cable-delivered TV to ‘Streaming,’ and in the process, discovered the world of OTT (over-the-top) advertising. In addition to the regular channels I previously received, I am now able to access

It’s that time again. It’s the beginning of a New Year where we take time to assess and realign things. Do you have a social media policy in place for your dealership? If so, how often do you review it? Now would be a good time you to eit

It’s time to break out of bad habits and change the way you think about SEO. People aren’t using Google the same way they used to, and Google is changing as well. Far too many dealers and marketers equate adding lots of pages to a website to SEO.

When it comes to social media advertising, Facebook reigns supreme with Instagram a close second. These are ideal platforms on which to raise brand awareness, bring customers down funnel and generate leads. For dealers, a presence on Facebook and Ins

The word “transparency” gets floated around the automotive industry quite often – especially in the last few years. The days of “the invoice is locked in a safe at the corporate office” are gone and consumers have all of the access to data