This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates, and competition from every angle, you can hold and improve EBITDA with better expense control, more effective marketing,

Does your dealership offer customers the option to purchase a car online? If not, you’re missing opportunities and sales. According to surveys, 83% of consumers want to do one or more steps of the purchase process online. Of course, other surve

Challenging situations in business are inevitable, but what makes the difference is how you handle them. No one can control how a customer reacts, feels, talks, or behaves, but you can control your response and what you do about the situation to make

Even though social media has become mainstream, there are surprisingly many dealers who haven’t secured their social media accounts. How do I know this? Because on a regular basis, I’m asked about the ‘best ways to safeguard our soc

Every January, as the clocks strike midnight, we rotate from the previous year to the new year. In our society, it’s common for people to contemplate goals that they have for themselves in the new year. These are called New Year’s resolutions

Customers have changed the way they shop for vehicles, and that has lead to dealerships across the country rethinking their marketing strategies to find potential buyers. In fact, the reality is that 86 percent of car shoppers research their purchase

The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying

When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right? Not so fast. AutoLoop recently sur

According to a study conducted by Cox Automotive, the average car buyer spends about 14 hours and 48 minutes shopping for a new vehicle. For most car buyers, the process begins with a search on the Internet and ends with them signing a contract. Car