Are you as amazed as I am that the year is almost over? The good news is you still have ample time to pump up the volume in 2010 but you may have to re-think your traditional advertising mindset. In some markets the political ads for this mid-term el

Don T. is a second generation import dealer who regularly sends me e-mail updates on success milestones at his family’s dealership. “We’re ahead of last year for the past 3 months,” says Don, “and we’re looking for the best August ever!�

It’s hard to believe that virtually no one understood the concept of e-marketing just 15 years ago. In 2010 the digital transformation of every aspect of advertising, marketing and communication is mind-boggling. I asked CBC’s e-marketing expert

Several years ago I shared my 10 favorite advertising/marketing books and got some great feedback from readers who bought and read many of them.  Let’s update that list to 2010 with a list of my 10 favorite new reads on advertising and marketing,

As many others, I was deeply saddened by the sudden passing of Bob Tasca Sr. this past January at the age of 83. I was shocked when I read Bob was 83 because the ad company I founded, CBC, worked with the Tascas when he was 56 years old. At that time

Back in 2005 I wrote an article on issues involved with protecting your valuable intellectual property, in particular marketing and advertising themes, trademarks and slogans. We continue to receive inquires from readers on copyright protection as we

About 10 years ago I wrote my first article in Dealer magazine on the concept of “spiral integration.” The objective is to utilize each advertising medium’s greatest strengths to complement and enhance the effectiveness of other mediums and pro

Recently, I wrote an article, “Back to Basics,” about the need for salespeople to refocus attention on their phone interactions with customers. After listening to actual calls, mostly inbound, it was apparent that this important part of the sales