One of the questions we’re asked frequently at SOCIALDEALER centers on the basics of a good Facebook strategy. Dealerships are interested in how often to post, what type of content needs to be delivered and how to measure success against goals. The

How a Nissan dealership fixed its scoreboard and increased leads seven-fold! What does every scoreboard have in common? A home score and a visitor’s score, of course. Image watching any sporting event where the scoreboard displays only the home tea

I pay a lot of attention to car commercials, and I frequently lament that they miss an opportunity to appeal more effectively to women.  One of the key elements of any television commercial is the inclusion of visuals of happy customers looking at,

Recently I was asked what I thought the three most important issues were regarding advertising. In order, they would be perception, relevance and recency. These three cover a broad marketing spectrum. Perception, the most critical, defines how you ar

Ever have a salesperson get you on the phone when you’re busy, only to infuriate you to a frazzle with “Isn’t it a beautiful day, Mr. Boldebook? I don’t want to take up a lot of your time, but I’m sure you would be interested in hearing abo

My team and I recently concluded a large number of spend assessments, across many dealerships, in various cities, under various ownership structures.  We interviewed many dealer principals and CFO’s as a routine part of our process and as such, I

As I write this article the world of social advertising is in upheaval. General Motors, after considerable testing, pulled its banner ads from Facebook…just days before the young Mr. Zuckerberg became one of the world’s wealthiest individuals fro

I read a lot. Often several business books a weekend. Well, sort of. About six years ago I stumbled upon the business book abstract website: www.GetAbstract.com. For a person like myself who loves to read, it was a Godsend. For a fee of approximately

This past March I wrote an article for Dealer magazine entitled: “Buttoning up your Brand,” focused on developing brand awareness of a dealership. I received quite a bit of feedback on the article with inquiries for materials offered in the artic