According to an article on Marketing Daily, “post-purchase customer satisfaction” and conversations held after the purchase are one of the largest factors in ensuring a sense of relationship to the new customer: resulting in social media,

As 2013 gets underway and dealers begin to fine tune their lead source and advertising strategies, it’s no secret that the overwhelming majority of customers use the Internet to help them determine what car to buy and where to buy it. Although new-

In a friendly ‘catch-up’ conversation with a dealership general manager I’ve known for 15 years, the subject moved to advertising, what’s working, what’s not and how things have changed in the past 20 years. That’s how I heard the story o

I have been a student of advertising/marketing psychology since I was 15 and I am always fascinated with the hooks, gimmicks, triggers and motivators that move people and ring cash registers. Even after 40 years in this business, I’m still captivat

The day has come and you’re ready to hire a social media manager. You’ve come to the point in your store’s marketing growth where you have many social channels, lots of conversation and can’t find the time to write valuable content or review

Nothing turns my stomach more than a retail business person who whines the old saw ‘you can’t fight Santa Claus.’ For the past 30 years I’ve worked with great dealers that turned their respective marketplaces upside down by doubling, tripling

The enormous growth of the Baby Boomer generation, coupled with their potential, growing disposable income and penchant for spending, is a compelling argument for making sure this segment has a VIP position in your marketing efforts. A new report by

So the old saying goes, “I know half my advertising is wasted, I just don’t know which half.” But that is an old saying, and today with new technology and advanced analytics you no longer have to operate in the dark. Advertising effectiveness w

Ah, the good ol’ days. It was just a few years ago that traditional advertising was king of the kingdom. Blast your message to the masses and inevitably someone would hear it. Direct mail, TV, radio, print and e-mail marketing were the “go-to”