Mediapost provides a concrete marketing plan for driving the right traffic to sales websites. Develop a dealership presence through display ads so that you may impact all range of customers, both inbound, outbound, top and bottom funnel. Social media

From eConsultancy, the latest results are in: check out how in-house marketers rate performance of their company’s email campaigns. A breakdown of various searches, email, PPC, content, social and more marketing campaigns allow the viewer to di

From PFSK, Buick’s “Pinterest to Dashboard” campaign promoted the 2013 luxury car via Social Media. Expanding customer relations and developing a car for the younger generation, Buick’s new interior has been re-thought by a Mi

It’s Opening Day of the 2013 Major League Baseball (MLB) season – and for Tenneco’s Monroe shocks and struts brand, which will debut its “Everything Gets Old. Even Your Shocks” automotive ride control advertising campaign for baseball fans

The Next Web remembers the cleverness and success of Oreo’s Super Bowl 2013 commercial and interactive advertising that generates good will. Taking the moment by force and supplying people with their needs in real-time is an ideal way to genera

Entrepreneur online confesses the cardinal marketing sin of procrastination and offers a few tips on squeezing out the last drops of consumer craze as the month draws to a close this weekend. Examples from Infiniti, Gold’s Gym and even UPS remi

From Entrepreneur.com, any dealer-marketer should take these market changes into consideration when approaching this generation of opinionated consumers. Get recommendations on good self-analysis tactics, such as how to improve rather than change, ad

In today’s high speed world, it is important to remember that “How your customers feel is the critical link in making a sale.” Especially when using the internet. Sure, speed of contact is important. But it’s your message that begins creatin

Youtube has re-vamped the way they structure their site, that may lead to more popularly trending channels and the establishment of a “YouTube Presence”. YouTube’s Channel 1 and the so-called “channel-ization” of YouTube