16 secret Google Analytics advanced segments worth their weight in gold, according to Search Engine Watch. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to

Search Engine Watch answers the question, “is Google+ really a brand ghost town?” Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a Reuters analysis published this week. The

How to build links like an engineer, according to Search Engine Watch. The approach you used two years ago to builds links is most likely drastically different than the approach you take now. As search engines have changed what they are looking for,

Search Engine Watch explains how to maximize your returns on product listing ads. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Google Shopping’s vertical product-sp

Build buzz, get links and grow your brand, Search Engine Watch explains how. Where are things headed? What rightful place does social has in the search marketing mix? What are some tactical considerations you may want to incorporate into your plans?

Good social media campaigns have grasped Facebook, YouTube, and know the up-and-coming value of Twitter. According to Uberflip, Google+ is still an underused marketing platform, despite being the second-largest social network in the world. Find out h

According to Branding Strategy Insider, the sales “funnel” that retailers used to rely on needs some tweaking. With a much more complex digital trail leading consumers from TV to internet to Facebook or Twitter, most companies need to ove

Smart Insights suggests some new and improved tactics for using Google Analytics to improve your email marketing. Advanced segments can establish patterns for the way that visitors behave after viewing certain emails, and setting up goals in Analytic

Entrepreneur provides some useful tips to avoid when engaging in PPC advertising. Some useful tips for PPC veterans and those just starting out on this commonly misused (and costly) marketing tool include: Stop relying on “broad-match” ke