Learn effective insights with this intricate AdWords retargeting process, according to Search Engine Watch. Retargeting used effectively is one of the most powerful tools in digital marketing, but it’s not without its wrinkles – which sometim

It’s easy to forget about the shopper experience, particularly with pre-owned inventory.  Wei Yang at EasyAutoSales shares his recent experience being on the buying side. The time has finally come. My family is about to welcome our first new a

Are webisodes the opportunity for your dealership to tell a story? Think of web television as a nuclear family. It all started with TV — the traditional type. Along came the web, which, in many ways, was TV’s polar opposite: interactive, responsi

It doesn’t take a mathematician to see how competitive the market has become. And modern cars, once built, have an extremely long shelf life compared with the cars of the past. With decent care, they can last 15-plus years and more than 200,000 mil

Search Engine Watch has been keeping an eye on recent changes in Google Adwords and has found 4 more you might have missed, including updates to the Adwords Editor, a new benchmarking tool, and improvements to enhanced campaigns. Read about the 4 upd

5 awesome social media tools, according to Ragan.com. Behind every successful social media marketer is an arsenal of robust marketing tools that help to conceive, implement, and track the success of a social media campaign. A great social tool can sa

Sunnyvale, CA – Online dealership reviews on social media networks are now playing the most important role in the dealership selection process, according to the Spring 2013 Automotive Social Media and Reputation Trend Study released by Digital Air

9 steps to start YouTube advertising, according to Search Engine Watch. Online video is huge – 100 hours of video is uploaded to YouTube every minute! And video viewing doesn’t seem to be slowing down any time soon. If you’re ready to a

What ‘The Great Gatsby’ can teach us about PR, according to Ragan.com. When F. Scott Fitzgerald penned “The Great Gatsby,” he sought to depict the opulence and decadence of the Roaring Twenties. Little did he know that tucked in the f