It’s never been easier to “get into the game” of marketing your dealership online. But if everyone’s doing it, why aren’t you seeing a significant increase in phone calls and sales activity? That’s because not all dealerships are doing it

How to bridge the gap between online and offline sales, from Search Engine Watch. SEM managers face a daunting challenge: marrying online and offline marketing initiatives. I’ve worked with numerous companies that utilize PPC to initiate a conv

Big data, what’s helpful and what’s not, according to iMedia Connection. Do you want to know how to use big data to achieve your marketing goals? Do you worry that the big data revolution presents both big opportunities and significant ob

According to Search Engine Watch 85% of consumers read local business reviews online. BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the

7 most important lessons to learn from “Mad Men”, according to iMediaConnection. Advertising is about occupying the space between the customer’s ears If there’s one thing “Mad Men” has taught us, it’s that th

How to improve SEO for your dealership from Palmer. If you are in charge of your dealership’s marketing strategy, then you are probably constantly tweaking your website so that it inches up the search rankings. Whether you have built your website f

Make your keywords fit your message, according to Search Engine Watch. They’re the biggest descriptor of your business, your self-identifier, and you don’t just use them in search. When you have those uncomfortable “So, what do you

15 marketing tips from the legendary David Ogilvy, reported by HubSpot. Let’s face it — it’s really easy to have Shiny Object Syndrome in marketing today. With such a rapidly changing industry, we’re always trying to stay up o

6 tips to building an effective mobile landing page from Customer Think. What’s Different about Mobile Landing Pages? Marketers spend millions of dollars and millions of hours figuring out ‘regular’ landing pages. Most marketers can tell you av