Get the most out of social mobile advertising, according to iMediaConnection. As the number of Android activations outpaces the U.S. birthrate, the use of mobile devices — often two or more at a time — has created this new and compelling

6 hidden Google tools, from Ragan.com. The average user heads to Google, types some characters in a text box, and hits enter. As the basic field, whether viewed within a browser toolbar or within Google’s website, remains the same, people often ass

7 critical website redesign considerations you shouldn’t overlook, according to Search Engine Watch. Planning a website redesign can be an extremely exciting process. You have a blank canvas to which you can easily add your own creativity and f

How to write content that ranks high on Google, from Ragan.com. Since its arrival on the online scene, search engine optimization (SEO) has put writers in a difficult position. Do you write for people or the search engine algorithms? Thankfully, we n

Auto body shop marketing, from Stratosphere Studio. In the automotive repair industry, some of the toughest problems that technicians tackle involve properly diagnosing vehicular issues and determining how best to repair those issues. Managing the ma

Top 4 reasons to use Google+ as a marketing tool, from iMedia Connection. So you have a Facebook page, you’ve embraced the Twittersphere, and you’ve even hopped on the LinkedIn bandwagon. But is your brand on Google+ yet? Unlike many soci

Excellent analytics tip #25: decrapify search, social compound metrics, from Occam’s Razor. Everyone likes chasing big shiny objects all the time. What’s not to like. They are big. They are shiny. 🙂 But a lot of progress in life comes

The 5 social media tips you should ignore, from Ragan.com. Do a quick Google search or scour the front pages of your favorite social media blogs, and you’ll find a seemingly endless array of articles providing you with tips and advice on social

Automotive dealerships and dealer groups utilize multiple direct marketing channels to remain in contact with valuable customers and prospects, but email remains a cornerstone in the industry. Each year, hundreds of millions of emails are sent, with