Millennials (Gen Y), who are ages 34 or younger, are making their way to dealerships, and the question is “How do you build a relationship with Millennial shoppers?” According to Kelley Blue Book Market Intelligence, Millennials are less likely t

How to recruit talented employees to enhance customer service, from Customer Think. Happy employees make for motivated people who want to deliver the best customer service they can to assist consumers and clients. These are the people who become the

Create successful social media content in 4 steps, according to Marketingland. When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced

Marketing ideas for selling cars from azcentral.com. The rise of the Internet has meant a shift in marketing cars. Now, customers walk through the door of a dealership knowing how the cars inside stack up against competitors and have an idea of a rea

Infographic from Entrepreneur on giving your customers exactly what they want. Your business lives and dies by its customers. And you don’t have a whole lot of room for error when it comes to taking care of them. It takes a dozen positive experienc

Choosing online or print advertising for your body shop, according to Stratosphere Studio. The big topic we’ve been addressing this week is how online marketing stacks up against other types of marketing you might choose to try for your auto body s

Using behaviors to drive data-driven marketing, from Customer Think. The saying “actions speak louder than words” has never been more true than when it comes to segmentation. In trying to understand customers, both words and actions have

How to create perfect social media posts, according to Ragan.com. We all wish there were a magic formula we could follow to create Facebook posts that our fans love or tweets that spark retweets by the thousands. Alas, there isn’t. Each social netw

A 10 day guide to Google Panda, according to Search Engine Watch. Google’s Distinguished Engineer Matt Cutts recently clarified that Panda updates are still going out every month; Google won’t tell you about it (although, Google did just