Social media user demographics from Ragan.com. Does anyone from your target audience use Instagram? Do your customers in rural areas spend as much time on social media as your city-dwelling customers? These are the types of questions all companies ne

The 5 most useless metrics in marketing, from iMediaConnection. Digital marketing is an uncertain environment. Apart from the new channels and modes of interaction with consumers, there’s also the ability to record, measure, and report on every

Top 5 mobile marketing tips for your service department, from Stratosphere Studio. A large percentage of people these days rely on their smartphones and tablets for entertainment, news, social interactions, and many other needs. Here are some mobile

Creating YouTube video ad campaigns for direct marketing, according to Search Engine Watch. YouTube is great. You want to watch funny videos or movie trailers? YouTube has you covered. Need instructions to create an AdWords campaign or fix your broke

According to Ragan.com, a report finds Instagram is the consumer engagement king. Instagram is becoming a core platform for brands to engage with consumers. It registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, acco

Email marketing for your fixed ops department, according to Stratosphere Studio. As a collision repair shop owner, you have a number of marketing tactics at your disposal, including event marketing, content marketing, mobile marketing, and so on. A f

Guerilla marketing and Shark Week, from ActivEngage. It happens every year during August, no I’m not talking about back to school shopping. I’m talking about Shark Week! First conceived in 1987, this has been cable’s longest-running promotion a

Transform text ads into product listing ads using Google spreadsheets, according to Search Engine Watch. Product Listing Ads (PLAs) can be daunting for small advertisers, but you don’t need lots of technology to take advantage of the high quali

Big data. Two words you’ve been hearing a lot lately. What does it mean to a dealer? Complexity, confusion and frustration. Case in point: You’re spending thousands every month on a litany of marketing activities. Your vendors are drowning you in