Tips for using Pinterest and Instagram to build strong consumer relationships, from MarketingProfs. Social media conversations are shifting from text to pictures, making images the new language of fan engagement. Consumers are talking about the produ

Hot tips to boost mobile ad engagement, from iMediaConnection. Advertisers are projected to spend $3.2 billion this year on local mobile advertising, more than twice what they spent in 2012 ($1.5 billion), according to Borrell Associates. This is a s

5 types of mobile content that product real-time results, from iMediaConnection. To many, the mere mention of “mobile marketing” conjures images of apps, unexpected SMS updates, and QR codes. But there’s a lot more to on-the-go camp

Retail paid search traffic up, organic visits down, according to Search Engine Watch. The study provides an interesting look at where traffic to retail sites comes from, and how it converts. Paid search traffic went up a not surprising 30 percent, wh

10 legal tips for your social media policy, from Ragan.com. Companies may wonder why their social media policies are a cause for concern. What’s wrong with a company prohibiting its employees from bad mouthing their place of employment online?

From Stratosphere Studio: Do online reviews matter for your service department? Before any potential customers open your doors, they will have usually spent a portion of their time researching whether your shop is the right fit for them. Perhaps they

5 ways technology eases car-buying anxiety from iMediaConnection. For me, walking the car lot on a Saturday is nearly as fun as a day at the golf course. The shoptalk is great, I get to take something for a spin, and even if I don’t come out with t

Multi-channel attribution modeling: the good, bad and ugly models, from Occam’s Razor by Avinash Kaushik. There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We ha

4 Google changes that could impact your holiday ROI, according to Search Engine Watch. If you ask retail marketers what has changed the landscape most as it relates to the upcoming holiday season, you might expect their answers to revolve around mobi