The worst possible advice for Facebook marketing, from iMediaConnection. Facebook is the most popular website on the internet. So, naturally, there is plenty of bad Facebook marketing advice floating around. Some advice arises because marketers have

The 7 deadly sins of social media, according to Ragan.com. Misappropriation Just because something happens doesn’t mean you have to take advantage of it for your brand. There’s a difference between being clever and being annoying, and forcing the

Getting more customers from your dealership website, according to Stratosphere Studio. For most companies we’ve come across, advertising budgets are limited and it can be a real challenge to determine how to spend those precious marketing dollars.

In an ideal situation, your dealership would have an unlimited marketing budget to promote yourself. But we all know it doesn’t work like that. The question you need to ask is, “How do we optimize our limited marketing dollars to produce the best

So, who are these people called the Generation Y or GENY for short? They are the children of the baby boomers. You know, those born between the years 1977-1996, they are also known as the millennial. There are around 80 million members of GENY in thi

At the 14th Digital Dealer Conference in Orlando, I noted that auto dealers are being out-marketed by locksmiths — on the topic of used autos, no less. I shared a story of a locksmith who had created an infographic on how to buy a used car, whi

In today’s Internet driven auto shopping environment and in the future, a dealership’s online sales and marketing strategies will need to constantly evolve in order to attract and retain customers while positively impacting their bottom-line. Dig

Tips for effective Tweeting from Ragan.com. If you’re a regular Twitter user, you probably think you know what a good tweet looks like. A good tweet should have a catchy headline, shortened link, hashtags and fewer than 140 characters. Yes, I k

Buyer beware of SEO packages, according to Search Engine Watch. All too often, I have new clients share the “strategy” their previous SEO company/consultant had suggested (or worse – implemented) and it’s some sort of a package de