2 Simple but brilliant content marketing examples from the Great White North, from Convince & Convert. Last week was big for me, as I finally met Taxi Mike in person. I first found Taxi Mike and his content marketing prowess 3+ years ago, and he

Using blogging to increase your dealership traffic, from Stratosphere Studio. If you haven’t started blogging for your auto dealership to increase website traffic, leads, and sales, then you are missing out on a huge opportunity for your business.

Content mistakes that may be chasing your website visitors away, according to Ragan.com. An article at pingdom says there are more than 634 million websites, with 51 million new ones added each year. How do you make yours stand out from the crowd? Th

The 6 hottest trends in marketing technology, according to iMediaConnection. The last 13 years of my digital marketing career have consisted of a few startups, hundreds of campaigns, countless technology partners, and the ability to serve as an advis

 

Adopting a lean approach to mobile strategy, according to Marketing Profs. As mobile has become the primary interface via which human beings experience an increasingly digitally optimized world, brands are being forced to adapt at an accelerated rate

From Stratosphere Studio: Your Dealership Marketing: How to know what’s working and what isn’t. As you already know, one of the toughest jobs in the automotive industry involves properly diagnosing vehicular problems and determining how b

Digital Dealer is hosting their 15th conference this month in Las Vegas. We are excited to have many employees attending to learn from and network with some of the brightest dealers in the automotive world. Their first night culminated in a keynote t

Your mobile marketing strategy’s tactical building blocks, from Marketing Profs. A recent study projected that mobile devices will be responsible for 15% of all retail e-commerce in 2013. It also projected that mobile customers will spend a tot