The grand conspiracy of SEO agencies, according to iMediaConnection. Search engine optimization isn’t always about getting better listings in search engines. More frequently, SEO is quietly rescuing second-rate websites. Most websites are secon

Today’s marketing isn’t the same as it was yesterday. Simply pushing static information to buyers in a mass market advertising model is no longer sufficient. You must fundamentally shift the ways you engage with customers across online ch

Many tech-savvy dealerships have done an excellent job of establishing dynamic and effective websites. Searchable inventory, current sales promotions, embedded video, clear contact information, directions, maps and other features have made dealer web

Evaluate and overhaul your SEO strategy, according to Search Engine Journal. If there’s one thing that’s a constant when it comes to SEO, it’s that things are always changing. Ten years ago, a good way to get your site ranked at the top of the

The single most important website metric, according to Entrepreneur. Since Google Analytics was made available for free in 2005, marketers, media experts and everyone in between has struggled to make sense of the various metrics it records–page

From Search Engine Watch, using hashtags in social media and search. By now everyone has seen or heard hashtags used. Yes, I said ‘heard’ because hashtags have now infiltrated contemporary culture and advertising campaigns. One blogger re

5 Facebook ad features you should be using NOW, according to Search Engine Watch. Facebook HQ has been busy tinkering with the ads platform to make improvements that provide Facebook advertisers more control, more organization, and streamlined ad cre

Men vs. women: 28 surprising marketing facts, according to iMediaConnection. For digital marketers, understanding the differences between how men and women shop, browse, and engage online is a no brainer. And although the gender lines are blurring, t

Unlocking the potential of real-time marketing, according to Marketing Profs. Real-time marketing isn’t necessarily new, but Oreo’s blackout ad at this year’s Super Bowl highlighted the power of this strategy. Marketers are now scra