Marketing like you mean it, from Search Auto Parts. I know it is difficult with every snake-oil salesman on the North American continent and even beyond offering you the secret to automotive success but as long as marketing is a necessity, and it is

I’ve long believed that there is a key difference between new and used vehicle shoppers. The difference boils down to this: After they’ve narrowed their vehicle shopping list, new vehicle shoppers start hunting for the best deal. They understand

Lead acquisition 101, from Stratosphere Studio. At Stratosphere Studio, when we talk to potential auto dealership clients about their online marketing, a common concern among them is the process of acquiring leads. Since lead generation is absolutely

Google+ launches social ad, according to Search Engine Watch. Google+ has figured out a new way to monetize its social platform and drive more traffic back to it from across the web, with a promoted posts feature called “+Post.” The concept of +P

15 tips about social media and the law, from Ragan.com. At TopRank Online Marketing, Monday mornings are usually filled with coffee, the clicking and clacking of keyboards and the chatter of internal meetings. But a recent Monday was full of social m

Big data and marketing: don’t believe everything you read, according to Marketing Daily. With business publication headlines proclaiming “Big Data’s Promise to Business: Three Steps to Success” and “Big Data for Dummies R

10 ways to get more engagement on Facebook, from Ragan.com. Facebook has made a lot of changes over the years, prompting businesses to continue trying to figure out how to get people to see their content and interact with it. You’ve probably lo

Digital marketing is a focus for all dealers as more consumers shop first online. Although most customers are online, the sad truth is: Most dealers don’t need digital marketing. It’s not because there is no value from digital marketing. Rather,

5 practical tips for marketing and sales alignment, from Search Engine Watch. Traditionally, sales and marketing teams do not get along. In most companies, the marketing and sales teams have little to no collaboration and countless misunderstandings.