Convincing your boss to invest in social media marketing, according to Hubspot. Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. The only thing standing in

From Search Engine Journal: Search Marketing – Know the competition, know yourself. Sun Tzu says, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” There is truly an art to the search marketing war, so I find Sun Tz

Auto dealers try to get buyers into vehicles faster amid web advances, according to The Detroit News. One automotive executive wants car buyers to spend a mere hour in dealerships while completing the purchase. If achieved, that would mark a seismic

15 tips on marketing spend from Fullstart. Our friends at the YEC asked 15 entrepreneurs to share how bootstrappers should allocate resources for marketing and advertising. Here’s what they found: Channel Your Inner Seth Godin When I was starting T

Majority of car buyers show-rooming on dealer lots, according to Marketing Land. Showrooming has come to the automotive industry. Would-be car buyers have long used the PC internet for research during the purchase process; however a new study says th

A 22-point checklist to determine if you’re mobile ready, according to Ragan.com. Renowned communications expert Shel Holtz shares this checklist that businesses can use to audit their mobile marketing preparedness. Go through Holtz’s mob

The auto industry’s hard sell is to convince your kids they need a car, according to Time. Car ownership rates among young Americans have been low for years, perhaps due to the economy, perhaps due to disinterest, or some combination of both. Y

Destroy your website in 13 easy steps, according to Marketing Profs. “I know enough to be dangerous.” Ever heard that one? Ever said that one? It’s a common thing to say, but sometimes we should take it literally. There are thousand

Boost your Instagram campaigns with these 5 tools from Ragan.com. Instagram is an incredible tool for sharing visual pieces of your brand. It’s an increasingly popular platform for marketing campaigns. SumAll’s 2013 study of brands’