From Business 2 Community: Are you customer-centric? I was speaking on a panel addressing dig­i­tal expe­ri­ence, Web content man­age­ment, and mar­ket­ing when I real­ized that there was one glar­ing waste of mar­ket­ing dol­lars we sti

3 valuable lessons I learned about automotive social media in 3 days, according to One Big Broadcast. Last week, I started working for Wikimotive as a social media rep. It’s my job to maintain a dealer’s social media presence by creating great co

5 free apps no salesperson can survive without, according to Hubspot. Sometimes navigating a sales process can feel like you’re lost in the middle of the wilderness. Lost, lonely, and no idea where to go next. It is pure survival mode. Just lik

As an enlightened business-person, you’re looking for tools that will make it easier to conduct business without cutting corners. The good news is that even the smallest businesses can take advantage of technology that’s uncomplicated, ea

4 ways to outthink your competitors, according to Entrepreneur. In The Art of War, Sun Tzu wrote that “It’s more important to outthink your enemy than outfight him.” Even after 2,500 years, this maxim is still so universal and relevant.

It’s a question I’m hearing from dealers on a regular basis: “What are the pros and cons of inventory-based search marketing campaigns?” After all, when you look out your windows at a sea of new and used vehicles in need of buyers, it’s nat

Having been a Sales and Management Consultant in the auto business now for nearly three decades, I have had the great privilege of meeting some of the best in our business. One thing I have found is that those who really excel and achieve great succe

Most automotive dealerships and businesses are currently doing some form of marketing. You may be sending out email newsletters, notifying your customers of their appointment times with quick text message reminders, and even advertising your vehicles

Transparency is a big theme for many industries at the moment. For the lead generation industry, transparency can, and will, bring about major changes in 2014. What does the term “transparency” really mean for lead buyers? It means that the car d