A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver Today, let’s discuss the Fundamental C

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Se Habla español? Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships. Much time, energy, and teeth-gnashing a

In this video blog, CEO & Founder of Local Search Group Jim Flint shares why dealers shouldn’t confuse their digital efforts with its effectiveness.

In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, send

When I look around the industry, I see a disconnect between how shoppers and dealerships leverage technology in the car buying process.   Technology continues to disrupt everything we once knew and counted on. It’s reinventing how everything is b

fusionZONE Founder Brett Sutherlin discusses quality over quantity when it comes to their website’s calls-to-action.