The top 5 websites to improve your collision repair marketing, from Stratosphere Studio. If you are reading this right now, then you are clearly someone who cares about your auto body shop business and recognizes that marketing is hard work. You alre

How to plan, fine-tune a profitable online marketing campaign A little planning goes a long way. That’s true whether you’re writing a business plan for a new rooftop or preparing to leverage online marketing to attract more local shoppers. The ke

What ‘House of Cards’ can teach you about blogging, according to Ragan.com. The politics of the blogosphere are a lot like the politics of the White House: Hunt or be hunted. It’s a ruthless world out there, teeming with movers and

Being contextually relevant increases customer loyalty, according to Forbes. It’s like the old 1980s ad “When E.F. Hutton talks, people listen”; success today requires you to always be relevant. Relevance is a table stake across the entire life

From Search Engine Watch: Does mobile search really matter? Search Engine Watch recently covered AdGooroo’s Top 20 list of advertisers in paid mobile search, which found that some of the best marketers in desktop search weren’t ranking ne

Many years ago, I heard an influential digital marketing speaker tell his audience that the most important next hire in automotive dealerships should be a Content Manager. He was right then, and is still correct today. There is no substitute for grea

If you’re still stuck in “kill mode” — blasting top-of-mind awareness ads on traditional media shotgun style, keeping up the barrage like you’re in an epic battle, it’s time to put down your weapon, soldier. Today’s marketing warrio

I have a friend that does friends’ tax returns… for free. It’s like Sudoku or a big crossword puzzle for him. And while I’m good at Words With Friends, there are some things (like Sudoku, filing my taxes) that I’d rather leave to the ex

This time, it’s all about trust. Trust contributes to customer loyalty, but how do you get there? How do you effectively build customer trust in your brand so that people come to view your company as an automotive dealership that values its cus