Make the most of your shop’s social media efforts, according to Search Auto Parts. Social media offers collision repair businesses a great way to keep their name in front of their existing customers – and in front of all the people those cust

5 easy ways to revitalize your stalled fixed ops department marketing, from Stratosphere Studio. Are you at a point in the year when your auto body shop marketing efforts seem to have stalled? Maybe your website page views are flat-lining or your lea

Probably the most productive trends dealers are making with their online marketing right now are the move to advertising on mobile devices and using more video-based ads. And rather than the limited demographics available from traditional media for t

The PPC diagnostic manual, from Search Engine Watch. It happens to the best of us: campaigns or ad groups flatline, ad spend creeps up, sales and leads decline. No matter how great of a PPC manager you’ve become, something is bound to happen to

Six tips for mobile-optimized email marketing, from Marketing Profs. The increase in smartphone usage is altering email marketing planning, especially how emails are designed for mobile devices to drive immediate customer action. Though text and inst

Here I am: A potential customer stepping into a brand new vehicle on your lot. As I open the door, a side step automatically folds down to help me step into the cab. The soft leather seat molds to my backside. The dash lights up with easy-to-use cont

Truly effective video marketing means much more than moving pictures and an audio script playing on the vehicle display pages of your website. Having a true video marketing strategy is crucial to your dealership’s success. In addition to showcasing

Everyday, thousands of potential customers in your city are using Twitter, telling friends near and far, what’s on their mind, and what they’re doing right now, right? (They are). So that might be a great place to start looking for some “online

Content marketing is a vital component of your business’ overall digital marketing strategy. You may have heard the term “Content is King” over that past few years but what power does this “King” actually have when it comes to driving traff