The basic building blocks of a website, and their costs, from Entrepreneur. Thanks to developments in technology, the vast majority of us don’t need to spend thousands of dollars on a website. There are solutions even a tech neophyte can use to bui

How you can generate more qualified leads with Google AdWords and call tracking, from Marketing Profs. You’ve likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages;

There is no denying consumers are using online resources to educate themselves before ever setting foot on the dealership lot. In fact, nine out of ten consumers begin the process of purchasing a car through internet research, with 47% of these queri

There’s More to Life Outside the Store We all eat, sleep, and breathe the car business. The problem is that we typically do it in the same place, with the same people, and the same perspective for most of our working lives. That’s not necessarily

Learning how to properly respond to customer objections is an important part of any well structured sales process. In order to understand why customers object, you need to be clear and honest about your methods of selling. Then, you will know how cus

Hint — Stop Looking to Your Website! Even with all the bright lights and pony rides focusing on digital marketing, more dealers and managers are realizing the value of building their customer base instead of just riding the up and down marketin

Body shop marketing & the anatomy of a good blog, from Stratosphere Studio. When you’ve been writing blogs for your collision repair shop for a few years, it becomes second nature to craft content that your online readers will value. You begin

As the millennial generation ages into higher-paying jobs, its buying power continues to increase. Understandably, the automotive industry has been paying close attention to this trend. But auto marketers beware: the millennials do not constitute “

A seven-item checklist for measurable marketing in the digital age, from Marketing Profs. Here’s a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line