Your dealership’s digital marketing strategy has a lot of moving parts. Paid search, organic content, social media campaigns, website offers, and more– it can be a real challenge understanding how all these pieces work together, and what each of

By Casey Tuggle CMO, SocialBot and Kelly Auto Group, Inc. Google Analytics has been lying to you for years. There is an easy way to see this; open GA, find traffic sources, and pick a vendor (source or source/medium) who provides some kind of direct-

In the following interview, we talk with Apple Chevrolet’s Dealer Principal John Alfirevich, who was recently named Ally Bank’s 2019 TIME Dealer of the Year. John started in the car business as a teenager changing oil for Bob Motl Chevrolet,

The biggest driver of customer satisfaction today is speed. As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are de

We know navigating the digital space can be tough. With so many options for digital marketing, how do you decide where to spend, and most importantly, how to spend on those platforms? When running a dealership is your main priority, making the most

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately

CEO & Founder Local Search Group Jim Flint discusses how dealers can have a good defensive strategy in their pay-per-click campaigns.

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I’m going to focus on the “right person” part of this equation. If you