Seven small online-conversion details that make a big difference, according to Marketing Profs.  Building and growing a brand online takes skill and an eye for detail. Often, people think the more grandiose the idea for improving their website, the

5 reasons why social media is essential for fixed ops marketing, according to Stratosphere Studio. With the many marketing avenues available to business owners these days, you might feel a little overwhelmed. This is an issue that comes up over and o

How to turn haters into raving customers, from Entrepreneur. Our next guest on the School of Greatness turned $12,415 into $3.93 million over the course of his career. He did this with the money he was given at his Bar Mitzvah. How did he do this? By

5 metrics that will soon fade away, according to Ragan. What insights do you value? Here are the marketing metrics that are heading down the tubes: Comments With publisher platforms constantly changing the rules about comment quality and with spammin

16 stats that prove social media isn’t just a fad, according to HubSpot. We’ve all heard at some point or another that social media is dying. Twitter isn’t growing as expected, businesses aren’t happy with Facebook’s News Feed,

Volkswagen freaks out whole movie theater with devious ‘Don’t text and drive’ PSA, from AdWeek. We’ve seen lots of “Don’t text and drive” ads lately. With this one from Ogilvy Beijing, Volkswagen drove the me

How to design a social media campaign, according to Social Media Examiner. Do you need to set up a social media campaign? Do you know how to get started? Establishing a strong team and a day-to-day plan are important for any successful social media c

5 reasons why social media is essential for body shop marketing, according to Stratosphere Studio. With the many marketing avenues available to business owners these days, you might feel a little overwhelmed. This is an issue that comes up over and o

3 ways to master the hashtag, according to Entrepreneur. In an episode of his late-night show last fall, Jimmy Fallon held a Twitter conversation in real life with Justin Timberlake. Littered with spoken hashtags (my favorite: #lololololololololololo