Auto brands much leverage mobile to reach millennials, according to Mobile Marketer. The United States is shifting to a society defined by smartphones from one defined by cars, raising pressure on marketers to deliver experiences that reflect millenn

Hot app speeds up videos, offering new creative possibilities, according to AdWeek. Call it fast-food porn. Now that hyperlapsing is a thing, courtesy of Instagram, everyone’s videos can be seen at 12 times the normal speed. The Hyperlapse app is t

We all know how many cars we sell every month but the biggest gains are realized when we start looking at how many deals we’re missing. Don’t kid yourself, most dealerships biggest expense today is missed opportunities to do business! Every deale

How to close the gap between sales and marketing, according to Marketing Profs. In my days as vice-president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command th

Over the past several years, mobile web use has nearly tripled, and now delivers more than 30% of web traffic. And though mobile users were assumed to skim headlines instead of actually reading articles, recent studies have shown that more and more u

Findings: Tiny ad formats with targeted offers drive more than 4 in 5 website leads; Gradually ramping up value of published offers saves $18,000+ a month Dealers spend a pile of money to drive traffic to their sites, but there has been almost no res

When you look at successful businesses in the United States, the automotive industry stands out. Granted, car lots can be the butt of jokes at times, but the fact remains that there are millions of cars on the road, and many of them came from an auto

How do you communicate with customers in a market where every message counts? Laptops, tablets, and smartphones all provide consumers with more information at their fingertips in one instant than they could look up in their entire lives 20 years ago.

Danica Patrick likes to win. Who doesn’t? But she can’t get into winning position by just thinking winning. She has to train and think about all the things it takes to win at auto racing—how to pass at high speeds, how to keep control around ti