Use video to help new customers visualize themselves driving away in one of your vehicles. Internet videos are all the rage. Most veteran marketers will tell you that mobile advertising and video marketing are the two hottest digital channels most de

Keeping clients loyal is essential to maintaining a successful business. There are a lot of auto shops and dealerships out there, and every one of them is fighting for your customers’ business. Simple, personal, and consistent messaging is one

As auto marketers start gearing up for 2015, news from the car industry continues to be good: car sales are expected to hit 16.77 million this year, outstripping both last year’s rate and the consensus forecast. But why stop there? The improved eco

Closing is defined as everything you say or do that moves the sale forward. In golf, games are won or lost around the green on the shortest shots, not on who can hit the ball the farthest on the first shot. The same is true with closing – “What�

Successfully connecting with your online leads is essential for ongoing growth. Many leads come in through your website and online advertising campaigns, and many more check out your website before visiting your dealership. If you can’t maintai

I was recently asked to speak on the habits of highly effective office managers and controllers. Over the years, I’ve had the pleasure of training some of the best Super Controllers, many who have gone on to be CFOs, General Managers and even Deale

It’s fair to say that the advent of new technologies and the rise of pricing transparency have forever changed the used vehicle business. Today, the most successful used vehicle dealers rely on technology/tools to determine the vehicles they should

There’s been a lot of buzz lately in regard to how to sell vehicles to Millennials. Yes, they are a different generation that grew up in a much different world than many of the more “experienced” sales guys on lots today. And yes, they’re arm

Why you should start taking Millennials seriously, according to NPR.  In the U.S., people born between 1980 and 2000 now outnumber baby boomers, and their numbers are still growing because of immigration. This generation is already shaping American