Using UTM Tags to Enhance Digital Marketing Strategies, from ClickZ. Don’t use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital marketing strategies. Ur

Justifying Your Spend – Getting SEO Buy-In, from Search Engine Watch. Justifying Investment Depending on your company, it might be once a year, some companies do it once a quarter, and I sincerely hope there aren’t any companies that force market

Parallax Scrolling and SEO: What You Should Know Before Designing a Website, from ClickZ. Parallax websites look great when done properly, but need to be well structured to maintain search channels, and remain user-friendly. When Ian Coyle designed t

Supercharge Your PPC Workflow, from Search Engine Watch. There are a never-ending number of tasks needed for successful PPC workflow. Sometimes it feels like there is too much to do and too little time to do it. Establishing a routine for PPC optimiz

Dealership promotion to offer $180,000 in downtown gift cards, from The Business Times. The parent company of two automotive dealerships plans to purchase at least $180,000 worth of gift cards for downtown Grand Junction businesses as part of a promo

Customers Cost Too Much To Let Them Disappear: What Happens To The Clients Who Don’t Come Back?, from Flathead Beacon. Every business loses customers at some point. What separates the successful from the rest is how they act after that. Do you

Silicon Valley mogul Elon Musk isn’t shy about tackling the world’s biggest problems. He founded SpaceX, a spacecraft and rocket manufacturer that seeks to increase space travel, and eventually, colonize Mars. He founded PayPal, a technol

According to a Harvard Business Review study titled Please Touch The Merchandise (Dec 2011), “Utilizing physical warmth to engender trust should be especially effective in retail settings involving high-risk decisions and a high degree of interpe

Why your data scientists need to be storytellers, according to Marketing Profs. You’ve probably heard or read this stanza from Samuel Taylor Coleridge’s “The Rime of the Ancient Mariner”: “Water, water, everywhere, / And