Giant inflatable gorillas? Waving arm tube men? Strings of balloons?  If your dealership is still wasting monthly budget on these gimmicks, it’s really time to reexamine your marketing strategy. It’s 2019; the age of the informed shoppe

Consumers are shifting gears to the small screen… Most consumers will admit to impulse-buying, whether in a grocery checkout lane or on an e-commerce website. One tap on the ‘check out now’ link and immediately, the consumer is transported

Demographics don’t change much, but man, when they’re wrong they can cost you a lot of money. That’s why I’m trying to understand why marketers have spent years showing me Spanish language display ads. I was recently able to take a look at th

By Brad Korner, General Manager of Cox Automotive Rates & Incentives As automotive professionals, when was the last time you admitted that pricing wins deals? Leading with value to deliver a unique buying experience is the goal of all retailers.

By Andy MacLeay, Director of Digital Marketing – Dealer.com In recent years, global advertising spend has skyrocketed. In 2018 alone, companies spent $1.3 trillion, up 5.5 percent from the previous year according to PQ Media. This year, ad spend is

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area – the CRM – the winds are very calm, and the marketplace soluti

In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take. If you are an auto dealer in Florida or New Yor

There are three huge ways to transform the Social Media at your Dealership. Tell Your Story Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark Zuckerberg indicated that st

In my weekly visits with automotive dealerships, the largest area of waste in digital marketing spending is with paid search. Unfortunately, dealers have been sold on the fact that paid search is the answer to every digital marketing need, and that i