salesforce.com (CRM) Announces Launch of Next-Gen Sales Cloud B2B Marketing Automation, from StreetInsider.com. salesforce.com (NYSE: CRM) launched the next generation of Sales Cloud B2B marketing automation. Powered by Salesforce Pardot, the new In

How to Keep Your Digital Marketing Organized and Vendors Held Accountable, from Driving Sales. As we work with more and more dealers, we’re starting to see some trends in the way that digital marketing is being handled. In some cases, dealers a

What Sources Car Shoppers Trust Most, from Auto Remarketing. NEW YORK – Marketing platform Crowdtap recently conducted a survey of roughly 500 male and female car buyers to get a glimpse at what shoppers think about reviews and social media as

8 Steps to Social Selling, from Small Business Trends. You’ve built up your Facebook likes and Twitter followers. You’ve been circled on Google+ and you’ve got people following your pin boards on Pinterest. You’re building relationships and e

Social Media Marketing: Facebook is Not Enough, from Dealer Marketing. Let’s face it—just about everyone is on Facebook. In just one decade, Facebook transformed itself from an online college directory into a major content and advertising platfor

Keeping Your Dealership’s Social Media Secure, from Automotive Digital Marketing. Would you give one of your employee’s full ownership of your dealership website?  Your television or radio spots? Or your billboard? Most likely, you answered

With so many digital channels and tactics emerging in the world of media, it is our job in marketing to keep up with the fast-paced speed of technology. Tim Whitley, president and co-Founder of Social Innovation (SI), will introduce a new evolution i

No Pressure Selling® launches Virtual Training Program for the Automotive Industry PHOENIX (April 13, 2015) – With 30 years of proven success, No Pressure Selling® strives to bring new training programs to sales professionals worldwide. No Pre

Kia Sorento campaign targets the adventurous, from Automotive News. With such a wide consumer base for crossovers that spans young families to baby boomers, Kia could have gone in several directions in the latest phase of its “Perfect Getaway” ma