Mobile video ad spending is growing faster than any other digital advertising format in the US, but it’s still straining to catch up with desktop video—let alone TV—according to a new eMarketer report, “US Mobile Video Advertising 2015: Video

Today, we can find social media participation in nearly every corner of the automotive industry; dealerships are active on Facebook, automakers are sharing images on Instagram, even salespeople have joined the movement tweeting and posting trying to

If your website traffic has plummeted since April 21, you’re not alone. As a direct result of Mobilegeddon—the name the media gave Google’s recent algorithm change that rewards mobile-friendly websites—more than 40% of top sites could see a d

Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers. Earlier this month, Facebook took the wraps off of its new Instant Articles offering. Another content-focused play f

None of us is as smart as all of us. When it comes to digital marketing, nothing could be more true. The more information you have about a customer, the more likely you will sell them a vehicle. If you know exactly what they want, what they have been

In the past few months I’ve had the opportunity to speak with dozens of dealers at industry events, advisory panels, and on their showroom floors. In these discussions, two topics typically emerge—profit and the customer experience. In regard to

In the 1990s, Beanie Babies took the toy market by storm. Over the course of 10 years, Ty Warner went from being a midlevel executive at an existing toy company to becoming a billionaire entrepreneur. How did he do it? What drew so many people to Bea

Nothing feels better than purging old ways and old stuff. But, it’s not always easy. In the end, we know it’s good for us but sometimes the journey isn’t comfortable. Spring/Summer is the optimal season to take an assessment and get

Recently I had the honor of speaking at Digital Dealer 18 in Tampa, Florida to a packed room of Dealers, and OEM Leaders, who were looking for the best ways to maximize their mobile footprint with car buyers. Most of them expected me to talk about th