How do you get a satisfied customer to become an online advocate? Columnist Brian Patterson offers tips on how to ask for reviews to help bolster your business.

Doing something new is always uncomfortable. It elicits a whole range of emotions from fear and anxiety to being excited and enthusiastic. Starting a blog for your business is no walk in the park,

LAWRENCEVILLE, Ga. – It seems like everywhere you turn, there is an immense amount of conversation and pressure to drop your current dealer marketing strategy and throw all your eggs into a new basket, such as direct marketing, social or mobile

Sales Pros: If you’re not selling at least 2-6 cars off Facebook a month, you’re doing it wrong. Dealerships: Suppose you have 10 people on your floor and they sell 2-6 cars extra, each – Facebook is time well spent. ” Quit taking pictures

Finding new ways to attract customers and gain a leg up on the competition is always important for car dealers. Edmunds.com’s Chief Economist Lacey Plache, PhD, has recently completed extensive research on how, for many dealers, a sales boost and

There have been many digital marketing articles stating that video content is important. It definitely plays a strong role in humanizing a business - if customers can see the "face" of the company via a video,

The market is calling Beepi, Vroom and the Carvanna’s of the world ‘Disruptors.’ I simply call them evolutionary companies that will assist in gaining consumer trust and confidence with the car buying experience

While every business would likely love to be prominent on all social media networks, many that attempt to do so quickly experience burnout. It is possible to have a fully developed presence on the various

The biggest challenge many dealerships – or businesses for that matter – encounter when developing strategies to capture the attention of their audiences is how to do it.