Businesses and marketers have received the message: visual content sells. One photo can speak volumes about a brand, catching the attention of consumers much more effectively than text-based content.

Adhering to the belief that “customer is king” means more than providing top-notch frontline customer service today. It is not simply about delivering the most innovative products or services anymore.

Every time I meet with new clients or speak or do a workshop, someone inevitably asks me, “What the heck do I post on Facebook to attract more customers?” The answer is a simple one but not so easy to find.

While I do believe that trying to seek out a specific ROI on every single activity can become exhausting and demoralizing for most marketers, it’s true that marketing (as a whole) can and should be able

Have you done a Google search lately and felt like something was off?  Unless you fell victim to the latest Google April Fools’ Day prank, chances are that what you noticed was a pretty major change

The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can’t say numbers don’t matter, but the value everyone places on

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this:

When most people think about what public relations agencies do, they picture media relations, industry exposure and...well...lots of press releases. The reality is that the public relations industry has

When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their