Even with the array of technologies that drive traffic to dealer websites, an average of more than $600 is spent on marketing each new car sold. The problem isn’t digital marketing doesn’t drive views, it’s

Consumers are going on the Internet and browsing reviews of your dealership in ever increasing numbers in order to make a decision on whether or not they want to do business with you. Those review

At some point in time in your dealership's growth (and maybe that's now), it's likely you'll recognize the valuable opportunities available with social media marketing and advertising.

When does Customer Experience actually begin? Certainly, it’s in full force during the purchase transaction, but what many companies don’t realize is that Customer Experience begins in the weeks or

In its first analysis of the top 10 car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences. The report includes the top selling brands by units sold including

In response to one of my previous articles for this magazine, I received an e-mail from a GM dealer thanking me for adding a minimum of five additional sales a month directly attributable to service

Given the meteoric rise of social media, viral marketing, and social commerce over the last few years, it’s safe to say that digital marketing has officially reached maturity. And this trend is only

For dealerships that are considering video marketing, or in the early stages of developing their video marketing strategies, we recommend starting with inventory videos. Inventory videos are a great way

In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy, you’ll be missing out on a lot of potential traffic, and your